January 8, 2016 , Windsor, Ontario – For more than a year, the 707-horsepower Dodge Challenger and Charger SRT Hellcat models – the fastest and most powerful muscle car and sedan ever – have stormed roadways and drag strips with acceleration blasts to 100 km/h in the low 3 second range, generated more than 61 million sensational YouTube video views around the globe, inspired an entirely new generation of Dodge enthusiasts, and now for 2016, have been rewarded with their very own Dodge performance stripes.
“The SRT Hellcat models are America’s ultimate performance car duo, and these already legendary Challenger and Charger models have given Dodge more than the title of ‘fastest and most powerful muscle cars ever,’ they continue to drive sales records, increase brand profitability, draw new and younger customers to the brand and fuel interest across our entire vehicle line-up – achievements worthy of earning an exclusive set of performance stripes,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America.
All-new SRT Hellcat stripes further Dodge brand’s instant personalization from the factory
Adding even more Dodge attitude for 2016, all-new dual full-length body stripes give Challenger and Charger SRT Hellcat models a factory-customized look. Finished with a carbon fibre pattern, the dual stripe design covers front and rear fascia’s, roof and deck lid, plus a tailored design around the SRT Hellcat’s signature NACA duct hood vent to emphasize both Challenger and Charger models’ functional, yet aggressive design.
Ordering for the SRT Hellcat dual body stripe on these ultra-high performance Dodge Challenger and Charger models will start in January.
In addition, Dodge has unleashed the full colour pallet with the all-new SRT Hellcat dual body stripe to maximize Challenger and Charger’s full personalization potential. The colour pallet includes Bright White, Redline Tri-Coat Pearl, Pitch Black, Granite Crystal Metallic, Billet Metallic, Jazz Blue Pearl, TorRed, Ivory White Tri-coat, Maximum Steel Metallic and limited-edition Plum Crazy Pearl.
Plum Crazy extended for one more month of production
Given the exceptionally strong demand for Plum Crazy, the Dodge team is responding immediately to enthusiast demand and has extended the production of one of its most desired historic paint colours for the Dodge Challenger and Charger.
Initially, ordering for Plum Crazy was scheduled to end this December, but exceptionally strong customer demand, plus the opportunity to pair this legendary high-impact hue with the new SRT Hellcat stripe, means dealers will be able to continue ordering the high-impact, highly popular colour through January.
Since 1970, desire for this heritage hue continues to get stronger than ever – as this signature paint colour is directly associated with high collectability and the famed “Mopar-or-no-car” legacy. Today, Dodge is offering Plum Crazy across the widest performance range of Challenger and Charger models ever, that include:
2016 Dodge Challenger models:
Challenger SXT Plus
Challenger R/T and R/T Shaker
Challenger R/T Scat Pack, 392 HEMI Scat Pack Shaker and SRT 392
Challenger SRT Hellcat
2016 Dodge Charger models:
Charger SXT (when equipped with 20-inch wheels)
Charger R/T and R/T Road & Track
Charger R/T Scat Pack and SRT 392
Charger SRT Hellcat
About Dodge Challenger SRT Hellcat
The Dodge Challenger SRT Hellcat is the fastest, most powerful muscle car ever, thanks to the 6.2L Supercharged HEMI SRT Hellcat V8 engine, which delivers an unprecedented 707 horsepower and 650 lb.-ft. of torque. The 6.2-litre V8 is also the first factory-built supercharged HEMI. The Dodge Challenger SRT Hellcat also is the fastest muscle car ever with a National Hot Rod Association-certified ¼-mile elapsed time of 11.2 seconds with stock Pirelli P Zero tires. With drag radials, the ¼-mile run dropped to just 10.8 seconds.
Upgraded for 2016, the Challenger SRT Hellcat now features standard ultra-premium Laguna Leather interior appointments and the Uconnect® 8.4 NAV multimedia centre with 8.4-inch touchscreen, SiriusXM satellite radio, hands-free communication and premium 3D navigation.
About Dodge Charger SRT Hellcat
Taking the performance sedan world by storm, the Dodge Charger SRT Hellcat features the 6.2L Supercharged HEMI SRT Hellcat V8 engine that produces 707 horsepower and 650 lb.-ft. of torque, a top speed of 328 km/h, and a National Hot Rod Association (NHRA)-certified, quarter-mile elapsed time of 11.0 seconds on stock Pirelli P Zero tires, making it the quickest, fastest and most powerful production sedan in the world, as well as the most capable and technologically advanced four-door muscle car in North America.
In addition to all the standard equipment offered in 2015, upgraded for 2016, the Charger SRT Hellcat now features standard ultra-premium Laguna leather interior appointments and the Uconnect® 8.4 NAV multimedia centre with 8.4-inch touchscreen, SiriusXM satellite radio, hands-free communication and premium 3D navigation.
FCA, the seventh-largest automaker in the world based on total annual vehicle sales, is an international automotive group. FCA is listed on the New York Stock Exchange under the symbol “FCAU” and on the Mercato TelematicoAzionario under the symbol “FCA.”